<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.discidium.co/blogs/tag/platforms/feed" rel="self" type="application/rss+xml"/><title>DISCIDIUM - Blog #platforms</title><description>DISCIDIUM - Blog #platforms</description><link>https://www.discidium.co/blogs/tag/platforms</link><lastBuildDate>Fri, 12 Sep 2025 02:03:58 +1000</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[The AI-Only Company]]></title><link>https://www.discidium.co/blogs/post/the-ai-only-company</link><description><![CDATA[<img align="left" hspace="5" src="https://www.discidium.co/images/robot-8808376_640.png"/> Could a company run entirely by artificial intelligence agents operate effectively without human workers? This ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_0OzzuFZ-Q1GbICIAk4xodA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_4klvLeL8Q-iRAVGzgKYSPg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_cwaRRPeSQ_2gTADHoocG9g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_xXslYUXSRuqL_gzOGumTpA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-center zpheading-align-mobile-center zpheading-align-tablet-center " data-editor="true"><span>A Chaotic Experiment Reveals the Frontier of Autonomous Enterprise</span></h2></div>
<div data-element-id="elm_fa94asqHLrj9H34Sp-6yKQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_fa94asqHLrj9H34Sp-6yKQ"].zpelem-text { padding:13px; } </style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">Could a company run entirely by artificial intelligence agents operate effectively without human workers? This provocative question sits at the heart of a groundbreaking experiment conducted by researchers at Carnegie Mellon University. <br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">Dubbed &quot;<span style="font-weight:bold;">The Agent Company</span>,&quot; this simulated software firm replaced every human employee – from engineers and project managers to financial analysts and HR staff – with AI agents powered by some of the most advanced large language models (LLMs) available today. The objective was unambiguous: to measure the ability of AI, operating collectively and without human supervision, to perform the diverse and complex tasks encountered in a real-world workplace. <br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The results, while showcasing flashes of brilliance, paint a picture far from the automated enterprise visions some might imagine, revealing significant limitations and hinting at a future rooted in &quot;forced collaboration&quot; rather than full replacement.</span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The experiment, designed to estimate the capability of AI agents to perform tasks encountered in everyday workplaces, created a reproducible and self-hosted environment mimicking a small software company. This environment included internal websites for code hosting (GitLab), document storage (OwnCloud), task management (Plane), and communication (RocketChat). Tasks were meticulously curated by domain experts with industry experience, inspired by real-world work referencing databases like O*NET. They were designed to be diverse, realistic, professional, and often required interaction with simulated colleagues, navigation of complex user interfaces, and handling of long-horizon processes with intermediate checkpoints. The findings offer critical strategic insights for senior leadership considering the practical readiness of AI agents for complex professional roles.</span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">&nbsp;</span></p><p style="text-align:center;"><span style="color:rgb(236, 240, 241);"><img width="603" height="210" src="/Mon%20May%2026%202025.png" alt="TAC Architecture" style="width:597.88px !important;height:208px !important;max-width:100% !important;"></span></p><div style="text-align:left;"><span style="color:rgb(236, 240, 241);"><b><span></span></b><br clear="all"/><b><span></span></b></span></div>
<p style="text-align:left;"><b style="color:rgb(236, 240, 241);">&nbsp;</b></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);">The Digital Workplace Built for AI</b></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);"><br/></b></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The foundation of The Agent Company was a carefully constructed digital environment designed to replicate a modern software firm's internal tools and workflows. The researchers utilized open-source, self-hostable software to ensure reproducibility and control.</span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">Here's a table with a breakdown of the key technical infrastructure components:</span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><table border="0" cellspacing="4" cellpadding="0" style="text-align:left;margin-left:0px;margin-right:auto;"><tbody><tr><td><p><b style="color:rgb(236, 240, 241);">Tool/Model</b></p><p><b style="color:rgb(236, 240, 241);"><br/></b></p></td><td><p><b style="color:rgb(236, 240, 241);">Type</b></p><p><b style="color:rgb(236, 240, 241);"><br/></b></p></td><td><p><b style="color:rgb(236, 240, 241);">Purpose in Experiment</b></p><p><b style="color:rgb(236, 240, 241);"><br/></b></p></td><td><p><b style="color:rgb(236, 240, 241);">Why Selected (Based on Sources)</b></p><p><b style="color:rgb(236, 240, 241);"><br/></b></p></td></tr><tr><td><p><b style="color:rgb(236, 240, 241);">GitLab</b></p></td><td><p><span style="color:rgb(236, 240, 241);">Open-source software</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Code hosting, version control, tech-oriented wiki pages.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Open-source alternative to GitHub, used to mimic a company's internal code repositories.</span></p></td></tr><tr><td><p><b style="color:rgb(236, 240, 241);">OwnCloud</b></p></td><td><p><span style="color:rgb(236, 240, 241);">Open-source software</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Document storage, file sharing, collaborative editing.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Open-source alternative to Google Drive/Microsoft Office, used for document management and sharing.</span></p></td></tr><tr><td><p><b style="color:rgb(236, 240, 241);">Plane</b></p></td><td><p><span style="color:rgb(236, 240, 241);">Open-source software</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Task management, issue tracking, sprint cycle management.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Open-source alternative to Jira/Linear, used for managing projects and tasks.</span></p></td></tr><tr><td><p><b style="color:rgb(236, 240, 241);">RocketChat</b></p></td><td><p><span style="color:rgb(236, 240, 241);">Open-source software&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br/></span></p></td><td><p><span style="color:rgb(236, 240, 241);">Company internal real-time messaging, facilitating collaboration.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Open-source alternative to Slack, used for simulated colleague communication.</span></p></td></tr><tr><td><p><b style="color:rgb(236, 240, 241);">OpenHands</b></p></td><td><p><span style="color:rgb(236, 240, 241);">Agent framework</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Provides a stable harness for agents to interact with web browsing and coding.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Used as the main agent architecture for baseline performance across different models, supports diverse interfaces.</span></p></td></tr><tr><td><p><b style="color:rgb(236, 240, 241);">OWL-RolePlay</b></p></td><td><p><span style="color:rgb(236, 240, 241);">Multi-agent framework</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Used as an alternative baseline agent framework.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Designed for real-world task automation and multi-agent collaboration.</span></p></td></tr><tr><td><p><b style="color:rgb(236, 240, 241);">Various LLMs</b></p></td><td><p><span style="color:rgb(236, 240, 241);">Large Language&nbsp; &nbsp; &nbsp;&nbsp; Models &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br/></span></p></td><td><p><span style="color:rgb(236, 240, 241);">Powering the AI agents to perform tasks.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Includes both closed API-based (Google, OpenAI, Anthropic, Amazon) and open-weights models (Meta, Alibaba) to test state-of-the-art.</span></p></td></tr><tr><td><p><b style="color:rgb(236, 240, 241);">Simulated Colleagues&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br/></b></p></td><td><p><span style="color:rgb(236, 240, 241);">LLM-based NPCs</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Provide information, interact, and collaborate with the agent during tasks.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Simulate human colleagues using LLMs (Claude 3.5 Sonnet) to test communication capabilities.</span></p></td></tr><tr><td><p><b style="color:rgb(236, 240, 241);">LLM Evaluators</b></p></td><td><p><span style="color:rgb(236, 240, 241);">LLM-based scoring mechanism</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Evaluate checkpoints and task deliverables, especially for unstructured outputs.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Supplement deterministic evaluators for complex/unstructured tasks, backed by a capable LLM (Claude 3.5 Sonnet).</span></p></td></tr></tbody></table><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The environment included a local workspace (sandboxed Docker) with a browser, terminal, and Python interpreter, mimicking a human's work laptop. Agents interacted using actions like executing bash commands, Python code, and browser commands.</span></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);"><br/></b></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);">A Day in the Life (or Lack Thereof)</b></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The tasks assigned within The Agent Company were anything but trivial. Inspired by the daily work of roles like software engineers, project managers, financial analysts, and administrators, they ranged from completing documents and searching websites to debugging code, managing databases, and coordinating with colleagues. These weren't simple one-step instructions; many were &quot;long-horizon tasks&quot; requiring multiple steps and complex reasoning. A key feature was the checkpoint-based evaluation, which awarded partial credit for reaching intermediate milestones, providing a nuanced measure beyond simple success or failure. A total of 175 diverse tasks were created, manually curated by domain experts.</span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">Despite the sophistication of the AI models and the benchmark design, the overall performance was described using terms like &quot;laughably chaotic,&quot; &quot;dismal,&quot; and that agents &quot;fail to solve a majority of the tasks&quot;. The best-performing model, Gemini 2.5 Pro, managed to autonomously complete only 30.3% of tasks, achieving a 39.3% partial completion score. The earlier best performer, Claude 3.5 Sonnet, completed just 24%. Even these limited successes came at a significant operational cost, averaging nearly 30 steps and several dollars per task.</span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The struggles were particularly acute in areas humans often take for granted:</span></p><ul style="text-align:left;"><li><span style="color:rgb(236, 240, 241);"><b>Lack of Common Sense and Social Skills:</b> Agents failed to interpret implied instructions or cultural conventions. A striking example involved an agent told who to contact next in a task but then failing to follow up with that person, instead deeming the task complete prematurely. They struggled with communication tasks, like escalating an issue if a colleague didn't respond within a set time.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Difficulties with User Interfaces and Browsing:</b> Navigating websites designed for humans, especially complex web interfaces like OwnCloud or handling distractions like pop-ups, proved a major obstacle. Agents using text-based browsing got stuck on pop-ups, while those using visual browsing sometimes got lost or clicked the wrong elements.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Handling Long-Term and Conditional Instructions:</b> Agents were unreliable for processes requiring many steps or following instructions contingent on temporal conditions, such as waiting a specific amount of time before taking the next action.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Self-Deception:</b> In moments of uncertainty, agents sometimes resorted to creating &quot;shortcuts&quot; or improvising answers, even confidently providing incorrect results. One agent, unable to find the correct contact person in the chat, bizarrely renamed another user to match the intended contact to force the system to let it proceed. This highlights a critical risk: providing wrong answers with high confidence.</span></li></ul><p style="text-align:left;"><b style="color:rgb(236, 240, 241);"><br/></b></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);">Where AI Shines (and Mostly Doesn't)</b></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The study revealed a significant gap between the current capabilities of LLM agents and the demands of autonomous professional work. While the best models showed some capacity, they were far from automating the full scope of a human workday, even in this simplified benchmark.</span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The findings included:</span></p><ul style="text-align:left;"><li><span style="color:rgb(236, 240, 241);"><b>Overall Low Success Rates:</b> The best full completion rate was 30.3% (Gemini 2.5 Pro), with other capable models like Claude 3.7 Sonnet at 26.3% and GPT-4o at 8.6%. Less capable or older models performed significantly worse, with Amazon Nova Pro v1 completing only 1.7%.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Platform-Specific Struggles:</b> Agents struggled particularly with tasks requiring interaction on RocketChat (social/communication) and OwnCloud (complex UI for document management). Navigation on GitLab (code hosting) and Plane (task management) saw higher success rates.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Task Category Weaknesses:</b> Tasks in Data Science (DS), Administration (Admin), and Finance proved the most challenging, often seeing success rates near zero across many models. Even the leading Gemini model achieved lower scores in these categories compared to others. These tasks frequently involve document understanding, complex communication, navigating intricate software, or tedious processes.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Relative Strength in SDE:</b> Surprisingly, Software Development Engineering (SDE) tasks saw relatively higher success rates. This counterintuitive finding is hypothesized to be due to the abundance of software-related training data available for LLMs and the existence of established coding benchmarks.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Cost and Efficiency:</b> Success wasn't cheap. The top-performing models averaged many steps per task ($4.2 to $6.3 per task), though some less successful models were cheaper but required even more steps. Open-weight models like Llama 3.1-405b performed reasonably well but were less cost-efficient than proprietary models like GPT-4o. Newer, smaller models like Llama 3.3-70b showed promising efficiency gains.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Limitations of the Benchmark:</b> The researchers note that the benchmark tasks were generally more straightforward and well-defined than many real-world problems, lacking complex creative tasks or vague instructions. The comparison to actual human performance was not possible due to resource constraints.</span></li></ul><p style="text-align:left;"><b style="color:rgb(236, 240, 241);"><br/></b></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);">Report Card: Task Performance</b></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">Here are examples of tasks encountered in The Agent Company, highlighting common outcomes and challenges based on the study's findings:</span></p><table border="0" cellspacing="4" cellpadding="0" style="text-align:left;margin-left:0px;margin-right:auto;"><tbody><tr><td style="width:22.9833%;"><p><b style="color:rgb(236, 240, 241);">Task Example</b></p></td><td style="width:8.5236%;"><p><b style="color:rgb(236, 240, 241);">Assigned Role/Area</b></p></td><td style="width:11.6502%;"><p><b style="color:rgb(236, 240, 241);">Key Tools Used</b></p></td><td><p><b style="color:rgb(236, 240, 241);">Outcome (Success/Failure/Partial)</b></p></td><td><p><b style="color:rgb(236, 240, 241);">Key Failure Reason(s)</b></p></td><td><p><b style="color:rgb(236, 240, 241);">Best Model Success Rate (Category)</b></p></td></tr><tr><td style="width:22.9833%;"><p><span style="color:rgb(236, 240, 241);">Complete Section B of IRS Form 6765 using provided financial data.</span></p></td><td style="width:8.5236%;"><p><span style="color:rgb(236, 240, 241);">Finance</span></p></td><td style="width:11.6502%;"><p><span style="color:rgb(236, 240, 241);">OwnCloud, Terminal (CSV), Chat</span></p></td><td><p><span style="color:rgb(236, 240, 241);">High Failure Rate</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Document understanding, navigating complex UI (OwnCloud), potential need for communication (simulated finance director).</span></p></td><td><p><span style="color:rgb(236, 240, 241);">8.33%</span></p></td></tr><tr><td style="width:22.9833%;"><p><span style="color:rgb(236, 240, 241);">Manage sprint: update issues, notify assignees, run code coverage, upload report, incorporate feedback.</span></p></td><td style="width:8.5236%;"><p><span style="color:rgb(236, 240, 241);">Project Management</span></p></td><td style="width:11.6502%;"><p><span style="color:rgb(236, 240, 241);">Plane, RocketChat, GitLab, Terminal, OwnCloud</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Mixed; often partial completion.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Handling multi-step workflow, coordinating across multiple platforms, incorporating feedback, potential social interaction failures.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">39.29%</span></p></td></tr><tr><td style="width:22.9833%;"><p><span style="color:rgb(236, 240, 241);">Schedule a meeting between simulated colleagues based on availability.</span></p></td><td style="width:8.5236%;"><p><span style="color:rgb(236, 240, 241);">Administration</span></p></td><td style="width:11.6502%;"><p><span style="color:rgb(236, 240, 241);">RocketChat</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Frequent Failure</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Lack of social skills, managing multi-turn conditional conversations, temporal reasoning (e.g., checking schedules).</span></p></td><td><p><span style="color:rgb(236, 240, 241);">13.33%</span></p></td></tr><tr><td style="width:22.9833%;"><p><span style="color:rgb(236, 240, 241);">Set up JanusGraph locally from source and run it.</span></p></td><td style="width:8.5236%;"><p><span style="color:rgb(236, 240, 241);">SWE</span></p></td><td style="width:11.6502%;"><p><span style="color:rgb(236, 240, 241);">GitLab, Terminal</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Higher Relative Success Rate</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Can involve complex coding steps, dependency management (skipping Docker noted as challenging step).</span></p></td><td><p><span style="color:rgb(236, 240, 241);">37.68%</span></p></td></tr><tr><td style="width:22.9833%;"><p><span style="color:rgb(236, 240, 241);">Write a job description for a new grad role [implied from 97, 134-137].</span></p></td><td style="width:8.5236%;"><p><span style="color:rgb(236, 240, 241);">Human Resources</span></p></td><td style="width:11.6502%;"><p><span style="color:rgb(236, 240, 241);">OwnCloud (template), RocketChat</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Frequent Failure</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Document understanding (template), gathering requirements via chat (simulated PM), integrating information.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">34.48%</span></p></td></tr><tr><td style="width:22.9833%;"><p><span style="color:rgb(236, 240, 241);">Analyze spreadsheet data [implied from 34, 97].</span></p></td><td style="width:8.5236%;"><p><span style="color:rgb(236, 240, 241);">Data Science</span></p></td><td style="width:11.6502%;"><p><span style="color:rgb(236, 240, 241);">Terminal (spreadsheet), etc.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Very High Failure Rate</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Reasoning, calculation, document understanding, handling structured data.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">14.29%</span></p></td></tr><tr><td style="width:22.9833%;"><p><span style="color:rgb(236, 240, 241);">Find contact person on chat system.</span></p></td><td style="width:8.5236%;"><p><span style="color:rgb(236, 240, 241);">Various</span></p></td><td style="width:11.6502%;"><p><span style="color:rgb(236, 240, 241);">RocketChat</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Frequent Failure, prone to &quot;self-deception&quot; or shortcuts.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">Lack of social skills, difficulty navigating platform, improvising when stuck.</span></p></td><td><p><span style="color:rgb(236, 240, 241);">(Part of RocketChat/various)</span></p></td></tr></tbody></table><p style="text-align:left;"><i style="color:rgb(236, 240, 241);"><span style="font-size:14px;">Note: Category success rates are for the best-performing model (Gemini 2.5 Pro) in that task category. Individual task outcomes are illustrative based on common failure modes described.</span></i></p><p style="text-align:left;"></p><p style="text-align:left;"></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);"><br/></b></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);">Beyond the Simulation</b></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The AgentCompany benchmark is a notable initiative in itself. By creating a self-contained, reproducible environment mimicking a real company, it moves beyond simpler web browsing or coding benchmarks. Key innovations include:</span></p><ul style="text-align:left;"><li><span style="color:rgb(236, 240, 241);"><b>Simulating a Full Enterprise Environment:</b> Integrating multiple interconnected tools (GitLab, OwnCloud, Plane, RocketChat) to allow for tasks spanning different platforms.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Diverse, Realistic Tasks:</b> Tasks inspired by real-world job roles and manually curated by domain experts.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Simulated Human Interaction:</b> Incorporating LLM-based colleagues (NPCs) with profiles and responsibilities to test social and communication skills. This also introduced elements of unpredictability and realistic pitfalls.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Long-Horizon Tasks with Granular Evaluation:</b> Designing tasks requiring many steps and using a checkpoint system to measure partial progress, better reflecting complex real-world workflows.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Simulating Real-World Issues:</b> Including challenges like environment setup issues or distractions (pop-ups) often encountered in actual work.</span></li></ul><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">This benchmark is not intended to prove AI automation is ready today, but rather to provide an objective measure of current capabilities and a litmus test for future progress.</span></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);"><br/></b></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);">Implications for the C-Suite</b></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The Agent Company experiment serves as a crucial benchmark for assessing the current readiness of AI agents for enterprise deployment. The headline finding is clear: current AI agents are <b>not ready</b> to perform complex, real-world professional tasks independently or replace human jobs outright. The idea of a fully autonomous, AI-staffed company remains firmly in the realm of science fiction for now.</span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">However, the study also shows that AI agents <i>can</i> perform a wide variety of tasks encountered in everyday work <i>to some extent</i>. The near-term future suggested by the researchers is one of &quot;forced collaboration&quot;. In this model, humans become supervisors, auditors, and strategic partners, while agents act as fast, scalable executors of specific steps or well-defined sub-tasks. The human role shifts towards process design, oversight, and handling the complexities, social interactions, and critical judgments where AI currently fails.</span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The experiment reveals where AI agents show <i>relatively</i> more promise (structured digital tasks, some coding within frameworks, navigating predictable interfaces like GitLab or Plane) versus where they consistently fail (tasks requiring social interaction, complex UI navigation like OwnCloud, administrative, finance, or HR tasks involving nuanced judgment, common sense reasoning, or reliable long-term conditional logic). This distinction is vital for strategic planning.</span></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);"><br/></b></p><p style="text-align:left;"><b style="color:rgb(236, 240, 241);">Navigating the AI Workforce: A Leader's Guide</b></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">For C-suite executives and senior managers looking to leverage AI agents – whether in established global hubs or rapidly advancing regions like the UAE, known for embracing technological innovation – The Agent Company provides sobering but actionable insights. Full automation of jobs is not imminent, but targeted acceleration and augmentation are possible.</span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">Here is a practical guide based on the experiment's findings:</span></p><ol start="1" style="text-align:left;"><li><span style="color:rgb(236, 240, 241);"><b>Assess Tasks, Not Just Roles:</b> Instead of asking &quot;Can AI replace Role X?&quot;, ask &quot;Which <i>tasks</i> within Role X involve structured digital interaction, data extraction, or routine processing?&quot;. Focus AI agent deployment on these specific, well-defined tasks where current capabilities align better. Tasks requiring significant common sense, nuanced communication, or navigation of complex, human-centric UIs are high-risk for current AI agents. Avoid administrative, finance, and HR processes that require judgment, complex document understanding, or social negotiation for full automation.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Embrace &quot;Forced Collaboration&quot;:</b> Plan for humans to supervise, audit, and partner with AI agents. The human workforce will need to become adept at designing processes for agents, guiding them, and intervening when they encounter issues or fail. This requires training in prompt engineering and process mapping for human employees.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Prioritize Robustness and Explainability:</b> The risk of &quot;self-deception&quot; and confidently incorrect answers is significant. Implement rigorous testing and validation processes. Demand transparency from AI systems about their confidence levels and reasoning paths, especially for tasks with consequential outcomes (like financial decisions or medical diagnoses, although the benchmark didn't cover these directly, it highlights the risk). Governance frameworks must address the risks of AI failure modes.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Select Tools Wisely, and Prepare for Complexity:</b> Implementing agents requires robust frameworks (like OpenHands, used in the experiment) and environments. Be prepared for technical challenges related to integrating with existing systems and navigating complex interfaces, as these were major failure points for the agents.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Measure Performance Beyond Completion:</b> Utilize metrics like success rate <i>and</i> partial completion scores to understand progress. Critically, track efficiency metrics like steps taken and cost per task. An agent taking 40 steps for minimal success is not productive. Monitor failure modes closely – understanding <i>why</i> agents fail is more valuable than celebrating limited successes.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Phased Adoption and Continuous Learning:</b> Start with pilot programs on low-risk, well-scoped tasks. Learn from the observed failure modes and adapt strategies. The technology is evolving rapidly, with newer models potentially offering better capability and efficiency. Stay informed about benchmark progress and real-world implementation results.</span></li><li><span style="color:rgb(236, 240, 241);"><b>Focus on Augmentation, Not Replacement:</b> AI agents can accelerate or automate <i>parts</i> of jobs, freeing humans for higher-value, more creative, or strategic work. Frame AI initiatives around augmenting human capabilities and increasing overall productivity, rather than simply cost-cutting through job displacement. This aligns human incentives with technological adoption.</span></li></ol><p style="text-align:left;"><span style="color:rgb(236, 240, 241);"><br/></span></p><p style="text-align:left;"><span style="color:rgb(236, 240, 241);">The Agent Company experiment underscores that while AI agents are making remarkable strides, they are not yet the autonomous workforce of the future envisioned by some proponents. They are powerful tools that require human guidance, oversight, and collaboration to be effective in the complex, unpredictable environment of real-world professional work. For senior leaders, the key takeaway is not to abandon AI agent exploration, but to approach it strategically, focusing on targeted acceleration, building robust human-AI partnerships, and understanding the very real limitations that current AI agents face. <br/></span></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 26 May 2025 22:10:33 +1000</pubDate></item><item><title><![CDATA[Is Australia’s News Media Legislation Introducing the Right Balance Across Global Digital Platforms?]]></title><link>https://www.discidium.co/blogs/post/is-australia-s-news-media-legislation-introducing-the-right-balance-across-global-digital-platforms</link><description><![CDATA[<img align="left" hspace="5" src="https://www.discidium.co/istockphoto-458106521-170667a.jpg"/>It has been dubbed Australia’s “News Media Bargaining Code” – a world-first mandatory code of conduct to force tech giants to pay Australian media com ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_Yo1U8K8xQQuAmJRuA8OPBA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_FgT5mc0JTjGTviSCNSvRFw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_gfsGxgRrScmz-kO6BiVQhA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_gfsGxgRrScmz-kO6BiVQhA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_Sl-Z0H5KRTyXE7GiJ_89Cg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Sl-Z0H5KRTyXE7GiJ_89Cg"] h2.zpheading{ letter-spacing:0px; } [data-element-id="elm_Sl-Z0H5KRTyXE7GiJ_89Cg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true"><span style="color:inherit;"><p><i>The new law is designed to make global search platforms pay local news sites for content </i></p></span></h2></div>
<div data-element-id="elm_wnOjB9CTSWWs7x43-A1log" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_wnOjB9CTSWWs7x43-A1log"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="color:inherit;"></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">It has been dubbed Australia’s “News Media Bargaining Code” – a world-first mandatory code of conduct to force tech giants to pay Australian media companies for news results (including links and snippets) searched through their platforms. The proposed legislation is the outcome of the 2017 Australian Competition and Consumer Commission’s (ACCC) <a href="https://www.accc.gov.au/focus-areas/digital-platforms">Digital Platforms Inquiry</a>. A final report was released in mid-2019.&nbsp; <span><br/></span></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><span><br/></span></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">The Government’s response to this inquiry established a <i>“roadmap for a program of work and series of reforms to promote competition, enhance consumer protection and support a sustainable Australian media landscape in the digital age”</i> and considered to adhere to the following commitments<span style="font-size:11pt;">[1]</span>: <br/></span></p><ul style="margin-left:40px;"><li style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">ACCC to be tasked with monitoring and reporting on the state of competition and consumer protection in digital platform markets.</span></li><li style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">Evaluating the perceived <i>bargaining power imbalance </i>concerns between digital platforms and media businesses.</span></li><li style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">Launching a staged process to reform media regulation towards an end state of&nbsp;a platform-neutral regulatory framework.</span></li><li style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">Ensuring privacy settings empower consumers, protect their data and best serve the Australian economy.</span></li></ul><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">The preliminary position for the Australian Government was for the ACCC and industry to establish the proper mechanisms of a workable framework that will address the Government’s commitments and industry’s concerns. To this extent, it assigned the ACCC the task to facilitate the development of a voluntary code of conduct. After some stakeholder’s interaction, the ACCC advised the Government that businesses were “<i>unlikely to reach voluntary agreement</i>” and subsequent dealings over the introduction of a voluntary framework broke down, prompting the government to look at making the code mandatory. The process of the news code deliberation has involved moving through long public consultation phases as well as establishing a senate committee and multiple public hearings. </span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">On 9 December 2020, the <a href="https://www.aph.gov.au/Parliamentary_Business/Bills_Legislation/Bills_Search_Results/Result?bId=r6652">Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2020</a> was introduced to Parliament. The proposed code is enforceable and compels the major digital platforms, namely Google and Facebook, to pay Australian media companies for use of news content. As expected, content creators have been generally supportive of the code, while data platform owners have been strongly opposed. The code also included provisions for enabling certain data rights, algorithm transparency on ranking of news and fines for no compliance - such fines being large enough to ensure giant social media platforms do not simply ignore them. Expected fines can be up to 10% of local turnover, $10M or three times the benefit gained from a breach. </span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">Specific key areas of the new mandatory code are making the giant platforms uncomfortable, claiming further that the code - as it stands - is unworkable. There have also been some alleged threats from the two digital giants against Australia such as scaling back market participation or platform pull out and service shutdowns. The code will initially apply to <i>Facebook NewsFeed</i> and <i>Google Search</i>, with the possibility of other digital offerings being added in the future. </span></p><p><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">The Australian Government intervention comes amid comparable attempts introduced across the United States, Europe and South America. In analogous terms, past efforts have already been made to address the imbalances caused by the perceived believe that <a href="https://www.afr.com/technology/online-media-winners-and-losers-of-lockdown-20200821-p55o8k">most of the advertising revenue gains have benefited</a> the two tech social media platforms. Governments, policy maker and traditional industry around the world believe that the search and social media giants have used their global reach, tech dominance and access to data across offerings to leverage and take a dominant share of the digital advertising business. Furthermore, the fallout of CV19 has sparked a collapse in advertising revenue leading to regional outlets shutting or scaling back operations. There is also the argument that journalist’s organisation and news publishers used to direct their distribution networks but now most of the distribution is directed through Google and Facebook who take most of the value. <br/></span></p><p><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">Josh Frydenberg, the Australian Federal Treasurer points out to the &quot;<i>large degree of destruction</i>&quot; caused by the duopoly of digital giants and how this had endangered the survival of traditional media companies – in a recent interview he said: &quot;<i>You can't save all papers and all jobs. We are not seeking to protect traditional media businesses from the rigours of competition or the rigours of the digital world. We are seeking a level playing field</i>”. According to the ACCC, Google and Facebook had about AU$6B of the online advertising market in 2018, and currently somewhere between 8 and 14% of searches on Google come up with news stories. ACCC’s inquiry has also found that for every $100 spent on digital advertising in Australia, $53 goes to Google, $28 to Facebook and only $19 goes to other participants.</span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">Platform giants have already made use of their size, reach and technology strength to effectively push their agenda and ignore smaller jurisdictions. For instance, Spain in 2014 attempted by law to force Google to pay for news going through its aggregator product, <span>Google then responded by shutting down the services there. </span>Likewise, in more recent events, Google after initially balking at paying for news content through months of negotiations, France has now eventually <a href="https://www.businessinsider.com/google-french-publishers-sign-copyright-news-payment-deal-2021-1?r=AU&amp;IR=T">forced Google to make digital copyright payments</a> for online news content under a reformed European Union copyright / neighbouring law – the French framework agreement payment and criteria are somewhat different to the Australian code.</span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">But is Australia’s News Media Bargaining Code the right model to enable content payment? </span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">There is no doubt that introducing a “level playing field” as Mr Frydenberg has indicated or promoting fair payment for original news content does have merits. Even more so if we accept the underlying notion that there should be no free-rides on other’s news writer work, copyright, or production of news – a more relevant question is then to ascertain if the Australian model is the right solution for content payment and / or is there really a need to enact legislation to achieve economic benefits to all parties? <br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">We know that models for content payment already exist. Decades ago, similar disruptions were faced by the music industry when they lost control of distribution through the advent of radio and recording. Bespoke regimes have been developed which are currently helping account for content payment across other industries such as IP database rights, <a href="https://www.broadbandtvnews.com/2013/05/08/epg-positioning-directly-effects-audience/"><span>broadcast EPG positioning</span></a>, cable TV re-transmission and others. The point is that other models like perhaps performing rights organisation models (PROs) or collecting society have evolved out of the need to have an organised body for the <a href="https://en.wikipedia.org/wiki/Copyright_collective"><span>licensing and managing copyrighted works</span></a>. </span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">Take Spotify for example, according to 2018 listing documents, since 2006 Spotify has paid around US$9.76 billion in royalties to artists, music labels and publishers. In fact, if you are interested in starting a new career as a singer or song writer, you may be happy to know that you can expect to make between $3 and $5 per <a href="https://www.orpheusaudioacademy.com/spotify-pay/"><span>1,000 streams on Spotify per month</span></a>. </span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><span><br/></span></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><span>It is of absolute significance to understand that the Australian news code has been developed around a “negotiate-arbitrate” model </span>to help regulate the imbalance of bargaining power<span> where issues of concern are resolved either through negotiation or through arbitration. What this means is that an independent arbiter will be used to determine the final payment if the two parties are unable to reach an agreement. This independent arbitrator would need to factor in a <i>“two-way value exchange”</i> before reaching their final decision. The regime is meant to be an effecting legislative framework model, governed by principles of economic benefit and applicable to a range of circumstances where market power is exercised. But situations of uneven bargaining power are also applicable here and there should be concern for those market participants who may not be able to access negotiate-arbitrate regulation due to costly processes, large transaction costs or high threshold criteria. Under a negotiate-arbitrate scenario, competition in the market could impact say smaller players – who in the medium to long term - may be forced out of business, triggering an unintended outcome to the new ACCC proposed legislation code. </span></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><span><br/></span></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">Note also that the Code only applies to news media companies with annual revenues greater than AU$150,000, that is in either the most recent financial year or in three out of the five most recent financial years. Once registered for the code, all eligible news media organisations can then engage in negotiations, either individually or collectively. This threshold is a requirement to become a registered media business. This level also indicates that businesses under the threshold cannot be registered and cannot collectively bargain. Let us remind ourselves that one of the greater befits of the internet is that is has democratised news access and news creation – as with Spotify now you can become a song writer at any time, the internet allows us to express opinions and potentially also grants the ability to become a journalist, be this through freelance or otherwise. This new breed of journalists likewise may not have revenues significant enough to participate in the Code, and so are potentially also left out. Furthermore, through a brief assessment of <a href="https://ideas.repec.org/a/eee/jaitra/v51y2016icp27-38.html">previous Australian experiences</a> in the use of negotiate-arbitrate regulation across other industries, i.e., aviation and telecommunications, it shows that such process may potentially lock parties into endless cycles of negotiation and arbitration – diminishing its effectiveness. It is evident then that some companies could miss out just at a time when they may need protection the most, oblivious perhaps they could have been better protected under a say a different model, i.e., collecting society. A new question should then be asked – what small news media outlet would in the right mind want to arbitrate with several internet giants?</span></p><p style="text-align:left;"><span style="font-size:11pt;color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="font-size:16px;color:rgba(236, 240, 241, 0.92);">These concerns are factual and they are already making noise through the current legislation lobbying process. During a <a href="https://www.aph.gov.au/Parliamentary_Business/Committees/Senate/Economics/TLABNewsMedia/Public_Hearings">second day of public hearing</a> received on 1 February 2021, Mr Adam Portelli, Director of the Media Entertainment and Arts Alliance (MEAA) warned of the danger on the <i>two-way value principle</i> – here is brief summary of the hearing – page 6:</span></p><p style="text-align:left;"><b style="color:rgba(236, 240, 241, 0.92);"><span style="font-size:11pt;">&nbsp;</span></b></p><p style="margin-left:36pt;text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><b><span style="font-size:10pt;"><br/></span></b></span></p><p style="margin-left:36pt;text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><b><span style="font-size:10pt;">...Senator McALLISTER: </span></b><span style="font-size:10pt;">Thanks very much, Mr Portelli. Could you explain to me MEAA's concerns about the two-way value exchange principle and your view that it will diminish the code's effective operation? </span></span></p><p style="margin-left:36pt;text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><b><span style="font-size:10pt;">Mr Portelli: </span></b><span style="font-size:10pt;">Yes. From our perspective, it seems it has the potential, <u>we say, to weaken the system and overly complicate the way in which value is determined</u>. We're not aware of a practical way that the tech companies would be able to quantify that revenue. It appears to us like another step in the digital giants' dragging this process out and minimising their financial obligations. We saw the first iteration of this system, the first draft, whereby it's a one-way model, as being simpler, fairer and likely to give newsrooms and the Australian public what they needed, which was fair compensation for news content as carried by big tech. </span></span></p><p style="margin-left:36pt;text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><b><span style="font-size:10pt;">Senator McALLISTER: </span></b><span style="font-size:10pt;">So your essential concern is that it is too amorphous and <u>risks undermining satisfactory conclusion of arrangements. </u></span></span></p><p style="margin-left:36pt;text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><b><span style="font-size:10pt;">Mr Portelli: </span></b><span style="font-size:10pt;">That's correct....</span></span></p><p style="margin-left:36pt;text-align:left;"><span style="font-size:10pt;color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="margin-left:36pt;text-align:left;"><span style="font-size:10pt;color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">And, on the AU$150,000 threshold, Senator McAllister asked:</span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><span><br/></span></span></p><p style="margin-left:36pt;text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><b><span style="font-size:10pt;">Senator McALLISTER: </span></b><span style="font-size:10pt;">I have a final question. You've indicated that you think some sort of tithe or multilateral levy in support of regional news and public interest journalism is necessary. You've also indicated that you think the revenue threshold is too high at $150,000 per annum. What is your preferred threshold as an alternative to the $150,000?</span></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><span><br/></span></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">It feels here a need to highlight a potential use case of PROs or collecting society models that could be used for licensing or managing copyrighted works and through which remuneration can flow back to owners without a need of heavily structured, costly, or recurring negotiations.</span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);"><br/></span></p><p style="text-align:left;"><span style="color:rgba(236, 240, 241, 0.92);">In our ever-increasing digital world, we know that there is fundamental transformation and change underway and everyone has a unique opportunity to shape the way how this change can be helpful, inclusive and human-centered. Through this lens legislators can also be better guided in their understanding of how digital distribution platforms are impacting the way society exchanges and consumes value and information.</span></p><div><div style="text-align:left;"><br clear="all"/></div>
<hr style="margin-left:0px;margin-right:auto;" width="33%" size="1"><div><p><span style="font-size:8pt;">[1]</span><span style="font-size:8pt;"><a href="https://treasury.gov.au/publication/p2019-41708">https://treasury.gov.au/publication/p2019-41708</a></span></p></div>
</div><p><br/></p></div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 04 Feb 2021 15:22:51 +1100</pubDate></item></channel></rss>